The concept of ‘adolf dassler’, (Founder of Adidas)
is to help the athletes in order to improve their abilities and
performance to hundred percent. The thought of ‘Forever Sports’ mainly
focuses on satisfying the sporting needs. Basically Adidas centers on
creating new product with innovative technologies, they are mainly
structured in sports and casual category. The broad element of the
approach is to target the brand to urban youth with competition to
lifestyle using the reliable sports platform and build and strengthen
integrity through relevant brand envoys and grassroots sports marketing
programs. Major area is to play to our strengths, i.e. in apparel and
mid to high priced Adidas Shoes.
Adidas Originals is line of casual category
under the heritage line of Adidas. It mainly focuses on the casual
structured consumers that may be not as active as sports participants.
The several concepts includes cool, smart, alive and modern. The
demanding vintage inspired original products have maintained their high
level in fashion market. Therefore Adidas Originals have introduced replicas of old products and highly inspired vintage sneakers that are redesigned models of old decades.
Adidas flip flops are the best option for your casual behavior. It is perfect staple for home activities and beach picnics. Adidas flip flops
gives the perfect combination with light summer outfits. They are
comfortable and light in weight that brings some attractive styles.
Adidas Shoes has always stood out when it comes to comfort along with
it’s up to the minute designs.
